To launch the new Neymar skin inside Fortnite, we created a spot with 8 gaming influencers preparing to enter the game like… Neymar.
The launch campaign had 8 teasers (one per influencer), a long version spot for social media, reductions for media placement, and the Neymar Invitational, a live stream where 40 influencers fought for the chance to play against Neymar.