Dell Gaming is the main sponsor of the Brazilian League of Legends Tournament (CBLoL). During the season we created activations, product placement and special content to create awareness to leverage the brand voice within the community as one of the key players and supporters.
Dell Gaming and Alienware are the biggest supporter of the Brazilian scenario of Counter Strike through Gamers Club, the largest esports platform in Latin America. Naming rights, tournaments sponsorships, servers, in-game ads and special activations through all the season.